Spotify & Netflix – Stranger Things 2

Character match microsite landing page.

A post shared by Spotify (@spotify) on Oct 25, 2017 at 5:00am PDT

Spotify Logo with Stranger Things title sequence animation treatment.

Instagram story used by Spotify to display microsite functionality.

We busted down the curiosity door to promote the mega launch of Stranger Things 2 in partnership with Spotify and Netflix. Visitors were treated to an an easy, engaging experience that matched them with a Stranger Things character based on their music taste (feat. Demogorgon!). Once matched, fans were also free to explore the whole cast of characters and their curated playlists before sharing one to social media.

We also produced a series of 15-second promotional clips for Spotify to utilize across their media channels. The animated clips combined character images and elements from the site to build excitement around the season 2 launch and encourage viewers to visit the site and find their match!

Last but not least, we paid homage to the Stranger Things title sequence with a special Spotify twist you can see below.

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The Stranger Stats
1.5 million users; 90,000+ social shares

Media Coverage:
Lifehacker
CNET
Syfy
AltPress
Deseret News