We worked with BeA Fasteners, a global market leader for professional tools and fastening systems, to develop a sleek, contemporary sales video for their customizable Autotec product line. Working with existing product drawings we helped BeA bring their products to life in 3D and adapt their brand into motion.
The models were imported into Maxon Cinema 4D and retopologized for texturing and rendering. We used Solid Angle’s Arnold 5 for all the passes and composited in After Effects. Next we created storyboards from styleframes to begin developing the order, pacing, and overall design system for the final sales video.